Is the quarterly magazine produced by the Victorian Institute of Sport and features behind the scenes action from our states elite athletes as they chase the ultimate glory of Olympic and Paralympic Gold medals.

Featuring interviews, nutrition tips, event reviews and sporting results from all over the world, Pinnacle is the ultimate source of information covering our best athletes. The Adcell Group design and print this fantastic publication and have assisted the VIS with communicating their message to a wider audience and delivering marketing opportunities for their key stakeholders. Our design team work closely with the VIS to ensure the presentation of their information is delivered in a fresh and vibrant way.

Along with producing the Pinnacle magazine, the Adcell Group have created a suite of marketing tools to help expand on Pinnacles reach with an interactive e-newsletter (Sports Express), an informative and enteraining online TV show (VIS TV) along with a effective website (

  • Client: Victorian Institute of Sport
  • Skills: Design Printing
  • Website:


203 Malop Street Geelong VIC 3220
PO Box 491 Geelong VIC 3220

P: (03) 5221 4408

F: (03) 5221 3322

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