St Laurence Crack a Can of Can Do

The Adcell Group teamed up with St Laurence Community Services to design an awareness campaign aimed at inspiring all members of the local community to roll up their sleeves and get involved in local community activities. 

The ‘Crack-a-Can of Can Do” campaign was launched at the special Valentines Day Moonlight Cinema screening in the gardens of Geelong College with campaign ambassador and Paralympic Gold Medallist athlete Richard Colman in attendance to help spread the message.

St Laurence engaged the team at Adcell Group to generate and management all aspects of the campaign construction from initial message through to design and branding to rolling out digital video messages and marketing collateral.  By having all resources under the one roof, the Adcell Group were able to coordinate the roll out of all materials and deliver professionally designed and directed content for the marketing team at St Laurence to utilise in promoting this important message.

The campaign is designed to appeal to the “have a crack” mentality in all of us and encourage people that no matter your challenges in life – work, family, physical or mental – everyone can benefit from getting more active in your local community.  The fun character ‘Cracka’ will be a major vehicle in communicating the message along with Paralympic Gold Medallist Richard Colman and Kelly Cartwright – ambassadors of St Laurence.  The campaign will feature in all media streams with a strong focus on connecting the community with local events through Facebook.

Check out the video below and make sure you ‘Crack-A-Can of Can Do’ today!!


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